FiCres invests first in people and then in ideas. We believe that strong ideas give us a short term advantage, and strong people give us a long term advantage.

We are looking for opportunities that can be developed into businesses with a competitive advantage. We are experienced in mass marketing and service delivery and believe that this is where we are best able to add value to the companies in which we invest.

Our involvement is not just in funding, but also in:
1. Strategy,
2. People and management development,
3. Organisation and process development,
4. Marketing, and
5. Finance.

We invest directly and alongside partners, recent projects have been for as little as N30 million ($200,000) and as large as N10 billion ($60 million.)

We focus on opportunities in Nigeria.