Marketing Manager – Subscriptions / Membership Retention
New York or Charlotte, USA (hybrid - 3 days per week in the office) | Permanent
Salary - c$90,000 Basic + 10% Bonus & Strong Company Benefits
Our client is a global B2B information, membership and events business whose brands are trusted
resources for financial investors, managers and advisers. Recurring revenue is at the heart of
the model, and this role is there to protect and grow it.
The role
You'll lead retention and engagement marketing for a flagship financial news and information subscriptions membership. Your job is to make sure members understand the value of what they've bought, use it and renew it.
You'll turn strategy into lifecycle programmes that cover onboarding, adoption, engagement, renewal and expansion. You'll work alongside Customer Success, Sales, Editorial, Data and Digital, and report to the Senior Marketing Manager.
What you'll do
What you'll bring
• Experience in a B2B subscriptions, information or membership marketing team
• Hands-on experience of lifecycle, nurture and account-based programmes
• Strong copywriting and a feel for what keeps customers engaged
• Confidence with MarTech (Marketo, CRM, Tableau, Heap, Sailthru or similar), and interest in using
AI and automation for health scoring and targeting
• Commercial focus, energy and the initiative to fix problems without being asked
• A bachelor's degree
Why this role
Retention is where the revenue lives in a membership business, and this role sits right at the centre of it. You'll have clear accountability, real influence over the customer experience, and a senior,
high-value audience to work with.
There's also the chance to shape how new products land with existing members. Flexible working is supported and career returners are welcome
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